Hero4Hire Behind the Mask 1.1 - Children’s Museum of Houston
Hello heroes and heroines!
Hero4Hire is starting a new series of behind the scenes progress posts for projects we’re currently working on called “Behind the Mask”!
This premier episode is about the work we’re doing for the Children’s Museum of Houston. The commercial is 30 seconds long and will be featuring a mix media display of live-action actors and flash animated characters. We’ll be focusing specifically on one shot where you’ll be seeing the planning phase through storyboards, frames of the shot footage, step-by-step of the Flash animation and finally the polish phase of compositing and color correcting in After Effects.
But enough talk, let’s get down to it!
So here is a animatic gif of the scene we’ll be going through. The purpose of the storyboard and animatic is to plan the shot’s pacing and the character’s acting so we know how to direct the camera crew. The closer to the boards the live-action shot is the easier it is for the animator to draw over the footage and make it look like a seamless integration.
The basic shots are figured out during the storyboard phase that, once approved by the client, are then timed out to a scratch audio track we record in the studio. It’s this animatic that the film crew will refer back to when they plan and execute their shots.
That’s all for this post, tune in next time for the behind the scenes of the filming process!
We just revamped our reel with a whole new song and all new clips. Check it out!
Hero4Hire Creative is excited to be starting animation on our newest project for Academy Award winning actor, Geena Davis’s non profit organization, SeeJane.org. Check out the model sheets by our lead designer, Lindsay Small-Butera!
Here’s a sneak peak at the character turnarounds for our next project. Stay tuned for the reveal of these girls!
Figuring out some cool new tricks at Hero4Hire this morning. Stay tuned!
Just a typical day at Hero4Hire.. Stop motion hijinx abounds.
Recently our illustrious South Boston based crew at Hero4Hire Creative had the pleasure of working with Hill Holliday to create a project for our friends over at Crossroads for Kids. Crossroads is a staple in Massachusetts, providing a safe haven and place of inspiration for at-risk youth in the Boston area, helping them become the next generation of diverse young leaders through summer camps and year-round mentoring. We at Hero4Hire love our community, being located right in the center of it ourselves, and we’re thrilled to be a part of such an important project.
Here we’ve gathered a collection of our process images from start to finish, hoping to give you guys a taste of the wonderful group effort this was within house at our studio.
Internally, we tapped our Technical Director and all around artistic talent, Adrian Garcia, to direct this spot. From storyboards to animatics, Adrian is the resident After Effects specialist at Hero4Hire, taking the static space that usually populates info-graphics and expanding it into a more lush, 3-D environment. Boards and Animatics give way to design, where Art Director Lindsay Small-Butera expands upon the simplicity of simple character design and objects, creating a unique and angular look that really speaks to the content. As you can see above, design goes through several fazes before approval, the style of characters, turn-arounds, and props needing to be just right before the models can be sent off to animation. Our animation director Dan Flynn handled the tough transitions along with animator Mike Nordstrom, turning pencils to diplomas and back again to create a fun and vibrant visual guide that is as informative as it is fun to watch. Fellow Animator Alex Small-Butera took on our walk cycles, creating unique gaits for the characters that you can see pictured above in sequence. Post was handled by our very own Evan Sussman, co-owner and After Effects wizard, who puts on the finishing touches that truly make this a special short. Finally, the spot was sent over to Daniel Koren, who composed the wonderful score to accompany the spot. Daniel is H4H’s goto for anything music related, and this time around he created something beautiful for us again.
A great group effort for a great cause, we hope you will enjoy this video as much as we enjoyed working on it. Please check it the entire piece below!
Crossroads For Kids from Hero 4 Hire Creative on Vimeo.
So here is the commercial I worked on recently for Cartoon Network and Star Wars, which was an absolutely fun and delightful project to be involved in. It’s airing right now! Premiering last night during the new Adventure Time I believe. I did the graphics, while other people in-house at the studio I work at, Hero4Hire, did the After Effects. Here are a couple of them to peek at, since in the commercial itself they go by at light speed (lol space). Tumblr only lets you do a certain number of images so I had to leave out a few, such as the bangin’ light sabers I did.. but I strategically left out the Jar Jar Binks icon, since it is most likely the worst drawing I have ever made.
It was super fun to do these. I love simplifying things like this, ugggh. So fun. I hope people enjoy it. My eight year old self is screaming in delight.
Trivia: When I was a kid I had a dream that Darth Vader chased me around my neighborhood and murdered me in cold blood with a lightsaber. When I woke up I felt the coolest I ever had and was delighted.
Made at Hero4Hire! Check it out!
Here is what I’ve been working like crazy on for the past few weeks at work. I co-directed this piece with the always fantastic Dan Flynn. We also did the storyboards together. Dan also did some of the stellar animation, along with Mike Nordstrom and everyone’s favorite husband, Alex Small-Butera. The After Effects was handled by our boss, Evan Sussman.
I wrote the song with the entirely too cute and talented Daniel Koren, who composed all the music himself.
I did the design, color, character rigs, backgrounds and props. This was an amazing opportunity for me to really get to go all out with some quirky design. Everyone did such an amazing job. Congrats Hero4Hire!
Happy Holidays from all our friends at Hero4Hire!